What's an Assist?
In basketball, an assist is when you pass the ball to a teammate so they can score. You might not get the points yourself, but you still help your team win. In life, an assist works the same way—it's setting someone else up for success.
The heart behind Basketball Is Like Life has always been to impact and inspire as many people as possible through the stories and lessons in this book. But the reality is, not everyone has the resources to buy it. That's where this program comes in.
The Basketball Is Like Life – Book Assist Program is an opportunity for anyone to give—whether it's $5, $20, or any amount they choose. All contributions go toward putting books directly into the hands of kids, teens, schools, and people who otherwise wouldn't have access.
We'll take the total donations, turn them into books, and place those books where they can spark inspiration and change. It's a simple idea: we use our resources to lift someone else up. You could think of it as throwing the alley-oop in life—setting someone up so they can make their shot.
So, how do you get involved? Just click the link on this page, select the amount you want to give, and it's as simple as that. Then watch the play unfold.
And remember—your assist might be the moment that changes someone's game forever. Every pass matters.

